Post by account_disabled on Jan 23, 2024 4:17:26 GMT -6
Social media has changed the way we live our lives. From the way we are informed to the way we interact with our relatives. Since 2004, social media has grown exponentially and continues to grow even more. There is no doubt that social media platforms are now a major source of information. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate across local and social boundaries, but they also provide countless opportunities to share user-generated content such as photos and videos. But the question is, is it worth investing in social media for your business? Should social media marketing be a focus area for your marketing strategy in 2020? The answer depends on your customers, but by no means should social media marketing be ignored. Each platform has a unique audience. As we are in the first three months of the year, we thought it would be a great idea to share the most important social media statistics for 2020.
Let's take a look at the most important social media statistics for 2020 and learn how they can help in marketing your brand. 1. How many people use social media? The use of social media around the world is ever increasing. Wi B2B Email List thout a doubt, one of the most popular online activities that users engage in is navigating social networks. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide and this number continues to grow. This equates to about 45% of the current population (Emarsys, 2019) 2. Facebook is the market leader Facebook has shaped the image of social networks since its inception and is constantly evolving to meet the needs of its users. With over 2.32 billion monthly active users, Facebook remains the most widely used social media platform. Active users are those who have logged into Facebook in the last 30 days.
Approximately two-thirds of American adults (68%) now report being Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first ever social network to surpass one billion active users, reaching this milestone in the third quarter of 2012. Keeping this in mind, you should know how to make the most of your resources. While Facebook currently holds the position of the largest social networking service based on global reach and total active users, it's important to know how your content could potentially perform and how you can choose your paid and organic reach. If you are thinking of posting on Facebook make sure you are informed about how their algorithm works in order to reach your best audience. 3. Daily use by different generations The use of social networks has been broken down by E-marketer and the results by generation are very interesting. To break it down, 90.4% of Millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).
Let's take a look at the most important social media statistics for 2020 and learn how they can help in marketing your brand. 1. How many people use social media? The use of social media around the world is ever increasing. Wi B2B Email List thout a doubt, one of the most popular online activities that users engage in is navigating social networks. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide and this number continues to grow. This equates to about 45% of the current population (Emarsys, 2019) 2. Facebook is the market leader Facebook has shaped the image of social networks since its inception and is constantly evolving to meet the needs of its users. With over 2.32 billion monthly active users, Facebook remains the most widely used social media platform. Active users are those who have logged into Facebook in the last 30 days.
Approximately two-thirds of American adults (68%) now report being Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first ever social network to surpass one billion active users, reaching this milestone in the third quarter of 2012. Keeping this in mind, you should know how to make the most of your resources. While Facebook currently holds the position of the largest social networking service based on global reach and total active users, it's important to know how your content could potentially perform and how you can choose your paid and organic reach. If you are thinking of posting on Facebook make sure you are informed about how their algorithm works in order to reach your best audience. 3. Daily use by different generations The use of social networks has been broken down by E-marketer and the results by generation are very interesting. To break it down, 90.4% of Millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).